Applicable Work History

Timberroot Rustic Retreats | Tennessee Glamping

Marketing Manager

May 2025 – Present

1

Hospitality | eCommerce | B2B/B2C | Real Estate Developement

  • Own full-funnel marketing for a multi-property hospitality portfolio, with a focus on direct bookings, brand consistency, and stay-type positioning.

  • Manage a marketing team and coordinate priorities across cross-functional stakeholders (operations, guest experience, property teams).

  • Lead vendor relationships (web/dev, photography/video, paid media support, partners) to keep deliverables on track and aligned to brand standards.

  • Build a repeatable content engine across properties (shoot planning, UGC, reels, photos) to reduce last-minute scrambling and improve consistency.

  • Oversee website updates, SEO priorities, and tracking/reporting to improve conversion and campaign decision-making.

NEWSOME INTERACTIVE, LLC

Social Media Marketing Manager

2019 – 2021

6

Luxury Land & Home | Real Estate | Agency | Hybrid

  • Managed $2M+ in paid advertising campaigns across Facebook, Instagram, Google, and Pinterest

  • Handled daily engagement, responded to messages, and sourced user-generated content

  • Assisted Sales in CRM management and lead call backs

Exited the position during the COVID-19 period to manage family responsibilities during school disruptions.

Retail | eCommerce | Maternity/Newborn | On-Site

  • Founded the business from the ground up, including business structure, and strategic planning.

  • Created and executed targeted marketing strategies for the brick and mortar, eCommerce, and social sales channels.

  • Employed and managed 5+ hourly employees.

  • Product selection and buying, all vendor management, local networking.

  • Built and managed an eCommerce website.

  • Won Georgia’s Online Children’s Boutique of the Year 2017

Relocated out of state.

Venya Portrait

Owner | Photographer

2016 – 2026

3

Digital Photography | Marketing | In-Person Sales | Studio

  • Led brand development, SEO, website optimization, and email marketing for studio and consulting clients

  • Developed deep expertise in the women's beauty, wellness, and confidence-driven consumer segment

  • Managed a team of 6 and delivered end-to-end customer experience across 500+ clients

  • Developed B2B partnerships and consulting services focused on brand clarity and digital growth for small businesses.

Targeting a 2026 exit from Venya Portrait to focus on marketing roles with long-term growth.

Quintus Corporation

Leasing Professional | Marketing Specialist

2014 – 2016

8

Real Estate | Rental | Leasing | On-Site

  • Managed full cycle of apartment rentals: showing, leasing, renewing, and overseeing.

  • Maintained high-quality customer relationships throughout the rental process.

  • Part of a three-person lease-up marketing team for a new property in Atlanta.

  • Utilized social media to increase brand awareness and drive tenant interest.

  • Organized in-person events to boost property visibility and occupancy rates.

  • Built relationships with local businesses to enhance community integration and appeal.

Left to pursue entrepreneurship.

Tactical LEO Industry | eCommerce & Sales | B2B/B2C | Hybrid

  • Developed key marketing strategies for US Distributor and Global Ecommerce site, defining audiences, preserving branding, and refining messaging

  • Key contributor to 298% YoY increase in online sales and 105% boost in average order value

  • Created and coordinated content across targeted channels (social media, email, industry sites, press releases) to maximize customer reach and engagement

  • Key contributor to 92% increase in site traffic within a single year

  • Led global marketing meetings bi-weekly, communicating key metrics, strategies, and objectives to stakeholders and international marketing teams

  • Managed all third-party web developers, US influencers, industry reviewers, and PR team

  • Executed and managed all website optimizations, product descriptions, Shopify apps, analytics, and SEO, contributing to 199% increase in direct sales and 105% increase in Google search results

  • Consulted on channel strategy for global sister brand

Left to accept a more senior marketing role.

NEXTORCH North America

Marketing Coordinator

2023 – 2025

4

99 WALKS & Jetti Fitness

Social Media Marketing Manager

2022 – 2023

5

Women's Fitness App | eCommerce | Subscription | Remote

  • Strategized and executed paid and organic social media content delivery across Facebook, Instagram, LinkedIn, YouTube, Google My Business, and Pinterest

  • Developed and implemented strategies to increase brand visibility and engagement across multiple social media channels

Role ended due to a company closure.

Full-Time Student (Post-Military)

Florida - Georgia

2012 - 2014

9

Pre-Med | Ultrasound | Clinical Rotations | Dr. Shadowing

  • Began pre-med (optometry) coursework at Nova Southeastern University; after relocating to Atlanta due to my spouse’s transfer, I enrolled in an ultrasound program but withdrew when it did not meet required accreditation, choosing to preserve remaining Post-9/11 GI Bill benefit.

  • 3 month clinical rotation at Emory St. Joseph’s Hospital - Radiology - Atlanta

Advanced Computers & Electronics | On-Site

  • Served as Radar Technician, Radar Supervisor, Point Defense Weapons Coordinator, Firefighter, Ordinance Crane Operator, Classified Materials Point, and Shipwide Training Assistant

  • Served as Repair Parts Petty Officer, managing critical equipment inventory for mission-critical combat systems department, coordinating over $8M in parts during 3 deployments

  • Managed a team of 5 technicians, maintaining radar systems during 3 deployments

  • Collaborated with senior officers, providing technical expertise for mission-critical decisions

  • Main contributor to 6th fleet battle orders (2011)

Contract completed as scheduled.

Tummy Time Boutique & Studio

Manager | Owner

2016 – 2019

7

The Great Backyard Place

Marketing Manager

May 2025 – Present

2

U.S. Navy | USS Enterprise

Radar Center Supervisor & Technician

2006 – 2012

10

Retail | eCommerce | Multi-location | On-Site

  • Lead marketing for a multi-location pool & spa brand, driving inbound leads for installs and service while supporting retail traffic and seasonal promotions.

  • Manage internal contributors and external vendors (creative, web, media, print, partnerships) to execute campaigns across locations.

  • Develop proof-based and educational creative (before/after, process, FAQs, seasonal care) to build trust and shorten the sales cycle.

  • Build and manage campaigns around high-intent actions (consults, quotes, service calls), with clear conversion tracking and performance reporting.

  • Coordinate promotions and messaging across locations to maintain brand consistency while allowing location-level relevance.