Applicable Work History

Leads comprehensive marketing operations across three-brand hospitality and retail portfolio: Timberroot (vacation rentals across Tennessee, Georgia, and Utah), The Great Backyard (seasonal outdoor and pool products e-commerce & multi-location brick and mortar), and Roasted Root Café (specialty coffee venture). Directs cross-functional teams while managing $885K annual marketing budget and overseeing full-funnel digital strategy, website development, vendor relationships, and operational marketing systems.

Strategic Leadership & Budget Management

  • Reduced annual tech stack expenses by $12K through strategic vendor consolidation, contract renegotiation, and platform optimization across all three brands - TR

  • Currently architecting 2026 marketing strategy with projected significant cost savings on top-of-funnel advertising spend (TV, radio, billboards) while maintaining brand visibility - GBY

  • Secured budget approval and developed comprehensive multi-brand marketing roadmap balancing vacation rental seasonality with retail e-commerce demands

Systems & Process Innovation

  • Implemented marketing automation via Zapier, streamlining workflows across hospitality and retail operations while reducing manual social media task time by 25%

  • Rebuilt database hygiene protocols and established predictive booking analytics to improve campaign timing and resource allocation for vacation rental properties

  • Introduced AI-powered workflows that significantly increased creative output capacity and reduced campaign turnaround times.

  • Developed cross-brand marketing calendar synchronizing property launches, seasonal retail pushes, and café opening activities

Conversion Optimization & User Experience

  • Identified and resolved critical conversion barriers through Microsoft Clarity session analysis, eliminating rage clicks to zero and improving average session duration

  • Fixed availability calendar color-coding UX issue affecting booking experience across all vacation rental listings

  • Resolved broken image carousel links impacting every property detail page, immediately improving user journey and reducing bounce rates

  • Directed navigation redesigns for 4 concurrent website projects (2 in active development phase, 2 in strategic planning and scoping phase)

Team Development & Vendor Management

  • Leads marketing team members across hospitality and retail divisions (3 direct reports on vacation rental side, 1-2 on retail/café side)

  • Provides ongoing cross-functional training, professional development, and collaborative frameworks to build marketing capabilities internally

  • Manages all third-party vendor relationships including agencies, web developers, platform partners, and specialized contractors

  • Drives team skill development in emerging technologies and best practices to maintain competitive edge

Strategic Application & Innovation

  • Translated proven e-commerce CRO strategies into vacation rental vertical, applying data-driven optimization tactics uncommon in hospitality sector

  • Established monitoring protocols for high-value booking dates, enabling proactive marketing initiatives when guests browse for peak seasons

  • Consult on organizational team-building and cross-functional collaboration to improve marketing coordination across business units

Technical Environment: GA4, GTM, Klaviyo, Microsoft Clarity, Zapier, AI Marketing Tools, Marketing Automation Platforms, CMS Management

Timberroot Rustic Retreats | Great Backyard Place | Roasted Root Cafe

Marketing Director

May 2025 – Present

Rapidly advanced from entry-level coordinator to functional marketing manager for global tactical LED manufacturer's U.S. e-commerce operations, delivering triple-digit growth during critical market launch phase. Managed all digital marketing channels, vendor relationships, and cross-departmental collaboration while functioning as sole U.S. marketing resource.

E-Commerce Growth & Revenue Generation

  • Drove 298% year-over-year increase in online sales through comprehensive digital strategy integrating SEO, paid media, email marketing, product optimization, and influencer partnerships

  • Achieved 105% boost in average order value by implementing strategic bundling, upsell campaigns, and enhanced product page optimization

  • Generated 199% increase in direct sales and 105% improvement in Google search results through technical SEO implementation, site structure optimization, and conversion rate improvements

  • Delivered 92% increase in customer engagement across targeted channels including social media, email campaigns, industry publication placements, and press outreach

Digital Marketing Execution

  • Owned all website updates, product descriptions, and Shopify app implementations, ensuring seamless user experience and optimal conversion paths

  • Executed comprehensive SEO strategy including keyword research, on-page optimization, technical SEO fixes, and content development

  • Managed email marketing campaigns from strategy through execution, segmenting audiences and personalizing messaging for improved performance

  • Coordinated influencer partnerships and user-generated content programs within law enforcement and tactical communities

  • Implemented analytics frameworks (GA4) to track performance and inform data-driven optimization decisions

Cross-Functional Leadership & International Collaboration

  • Trained 4-person international marketing team flown from China headquarters on U.S. digital marketing standards, brand guidelines, and campaign execution best practices

  • Coordinated closely with China-based factory team on visual content production, ensuring brand consistency across markets while managing 12-hour time zone differences

  • Collaborated with sales team on B2B account support, providing marketing collateral and digital assets for enterprise client acquisition

  • Managed all trade show execution from planning through on-site activation, including both law enforcement-focused and consumer-oriented events

Hands-On Tactical Execution

  • Traveled to shoot original video content showcasing product applications in real-world scenarios

  • Attended law enforcement training sessions to deeply understand product field applications and end-user needs, informing more authentic marketing messaging

  • Conducted in-person sales support at retail and trade show environments, gaining direct customer insights that shaped digital strategy

Reason for Departure: Left for appropriate compensation and scope after significantly exceeding coordinator-level responsibilities. Departed on excellent terms with standing invitation to return.

Technical Environment: Shopify, Google Ads, Meta Business Suite, SEO Tools, Email Marketing Platforms, Analytics, Social Media Management Tools

NEXTORCH NORTH AMERICA

Marketing Coordinator → Marketing Manager (De Facto)

2023 – 2025 | Hybrid

Founded and scaled premium portrait photography studio to $100K peak annual revenue while expanding into B2B marketing consulting for small business owners. Served 600+ clients over 10-year period, building sustainable business that provided flexibility during early motherhood while maintaining professional marketing expertise.

Business Operations & Growth

  • Built complete business infrastructure from concept including pricing strategy, service offerings, brand positioning, and operational workflows

  • Scaled to $100K annual revenue through strategic client acquisition, exceptional service delivery, and referral-based growth

  • Managed team of 6 contractors (1099 workers) including associate photographers, editors, makeup artists, and administrative support

Photography & Creative Services

  • Specialized in high-end portrait photography including personal branding sessions, professional headshots, and premium portraiture

  • Delivered end-to-end customer experience from initial consultation through final product delivery, including both in-person and virtual sales presentations

  • Shot and directed all original photography, maintaining consistent artistic vision and brand aesthetic

  • Created compelling visual narratives that elevated clients' personal and professional brands

Marketing Consulting Expansion

  • Expanded service offerings to include B2B marketing consulting for women-owned small businesses in beauty, wellness, and confidence-driven consumer sectors

  • Provided strategic guidance on brand clarity, positioning, and digital growth strategies for approximately 20 marketing consulting clients

  • Delivered custom marketing plans, website optimization recommendations, and digital marketing implementation support for micro-businesses

  • Conducted "Marketing 101" educational consulting, empowering business owners to understand foundational marketing principles

  • Managed small website updates and technical implementations for consulting clients requiring hands-on support

Digital Marketing & Business Development

  • Developed and maintained studio website optimized for local search and conversion - climbing to page 1 of critical key word search within 9 months of SEO work.

  • Executed email marketing campaigns for client nurture, session promotions, and portfolio showcases

  • Built brand through networking and word-of-mouth referrals

  • Maintained consistent brand experience across all touchpoints from first inquiry through repeat bookings

Strategic Exit & Career Transition

  • Strategically scaling down operations in 2026 to focus on corporate marketing leadership.

  • Business served as career continuity during family-building years while keeping marketing and client relationship skills sharp

  • Demonstrates entrepreneurial capability, client relationship excellence, and ability to build sustainable service business from ground up

Key Capabilities Demonstrated: Brand Development, Client Relationship Management, Service Business Operations, Creative Direction, Marketing Strategy, Sales, Team Management

VENYA PORTRAIT

Founder & Owner | Marketing Consultant & Studio Owner

August 2016 – Present (Scaling Down 2026) | Chattanooga, TN

99 WALKS & JETTI FITNESS

Social Media Marketing Manager & Marketing Consultant

2022 – 2023 | Remote

Led social media strategy while expanding into comprehensive marketing consulting role for two women's fitness mobile apps with an integrated e-commerce product line. Progressed from tactical social media execution to strategic marketing advisor providing executive-level guidance on positioning, content strategy, and brand development.

Social Media Strategy & Execution

  • Strategized and executed organic and paid social media content across six platforms: Facebook, Instagram, LinkedIn, YouTube, Google My Business, and Pinterest

  • Developed platform-specific content strategies optimizing for each channel's unique audience behaviors and algorithm preferences

  • Drove brand visibility and user acquisition through consistent, engaging content that resonated with target demographic of women seeking accessible fitness solutions

  • Managed community engagement, responding to inquiries and fostering authentic connections with app users

Content Production & Creative Direction

  • Shot original photography and video content for both brands, traveling to capture authentic lifestyle and product imagery

  • Directed visual storytelling that authentically represented brand values and connected with target audience

  • Produced content library supporting both organic social publishing and paid advertising campaigns

  • Maintained brand consistency across all visual and written content while adapting tone for each platform

Strategic Marketing Consulting

  • Expanded role beyond social media to provide broader marketing strategy consultation, even attending executive masterclass sessions

  • Consulted on brand positioning and messaging frameworks.

  • Advised on marketing infrastructure, technology stack decisions, and campaign planning

  • Provided strategic direction on customer acquisition, retention strategies, and lifecycle marketing approaches

Company Closure Context

  • Both 99 Walks and Jetti Fitness closed operations in 2023 - unrelated to marketing performance

  • Departure was company-driven, not performance-related

Technical Environment: Meta Business Suite, Instagram Creator Studio, YouTube Studio, Pinterest Business, Content Creation Tools, Social Media Analytics

Managed $2M+ paid advertising portfolio for boutique agency serving luxury land and home, with accompanying community high-end restaurant, and premium fitness center. Delivered comprehensive social media management combining paid campaign execution with organic community engagement and sales support.

Paid Media Management

  • Managed $2M+ annual paid advertising budget across Meta (Facebook/Instagram)

Community Management & Engagement

  • Handled daily community engagement across all client social media channels, maintaining brand voice and timely response standards

  • Responded to direct messages, comments, and inquiries with professionalism and brand-appropriate tone

  • Sourced and curated user-generated content, building authentic social proof and community connection

  • Monitored social conversations and trends relevant to luxury real estate, fine dining, and premium fitness sectors

Sales Support & CRM

  • Assisted sales teams with CRM management, ensuring marketing-qualified leads were properly tracked and nurtured

  • Conducted lead follow-up calls, bridging gap between social media inquiries and sales conversions

  • Provided marketing support for sales presentations and client proposals

  • Tracked campaign ROI and provided regular reporting on marketing contribution to sales pipeline

Client Relationship Management

  • Served multiple high-touch clients simultaneously, managing expectations and delivering consistent results across diverse industries

  • Translated client business objectives into effective social media strategies appropriate for luxury positioning

  • Maintained professional relationships with demanding clientele in competitive luxury markets

Technical Environment: Facebook Ads Manager, CRM Systems, Social Media Management Tools

NEWSOME INTERACTIVE, LLC

Social Media Marketing Manager

2019 – 2021 | Hybrid

Founded and operated award-winning children's boutique combining brick-and-mortar retail with e-commerce and social selling channels. Built business from concept to Georgia's Children's Boutique of the Year (2017), demonstrating entrepreneurial capability and multi-channel retail expertise.

Business Foundation & Operations

  • Founded business from ground up including business structure formation, strategic planning, financial management, and operational systems development

  • Developed product selection strategy identifying trending children's brands and unique offerings that differentiated from big-box competitors

  • Built vendor relationships and managed all procurement, inventory management, and product buying decisions

  • Created welcoming retail environment optimized for parent shopping experience with children

Multi-Channel Marketing Strategy

  • Developed and executed integrated marketing strategy spanning brick-and-mortar, e-commerce, and social sales channels

  • Built and launched e-commerce website, expanding market reach beyond physical location and enabling 24/7 revenue generation

  • Leveraged social media platforms for both brand building and direct sales, pioneering social selling tactics in local retail market

  • Coordinated in-store events, trunk shows, and community partnerships driving foot traffic and local brand awareness

Team Leadership & Management

  • Employed and managed team of 3+ hourly employees, handling recruiting, training, scheduling, and performance management

  • Delegated responsibilities effectively while maintaining quality standards and customer service excellence

Local Business Development

  • Managed all vendor relationships including contract negotiations and payment terms

  • Built local business network through active community participation and strategic partnerships

  • Established boutique as community destination for maternity and children's specialty items and gifts

Recognition & Achievement

  • Won Georgia's Online Children's Boutique of the Year 2017, recognizing excellence in retail experience, product curation, and business operations

  • Built loyal customer base through exceptional service and unique product offerings

Business Closure: Closed retail operations in 2019 due to relocation from Georgia to Tennessee. Retained photography client base (~50 clients), rebranding as Venya Portrait and focusing exclusively on photography services in new market.

Key Capabilities Demonstrated: Entrepreneurship, Retail Operations, E-Commerce Development, Team Management, Vendor Relations, Multi-Channel Marketing

TUMMY TIME BOUTIQUE & STUDIO

Manager | Owner

2016 – 2019 | Carrollton, Georgia

Drove full-cycle apartment leasing operations while serving on specialized marketing team for new property lease-up in competitive Atlanta market. Combined leasing expertise with digital marketing execution to accelerate occupancy rates and establish strong community presence.

Leasing Operations & Sales

  • Managed complete apartment rental cycle including property showings, lease negotiations, application processing, lease renewals, and resident relationship management

  • Conducted property tours showcasing unit features and community amenities while qualifying prospects and addressing objections

  • Oversaw move-in process ensuring smooth resident transitions and positive first impressions

Lease-Up Marketing Team

  • Served on 3-person marketing team tasked with new property launch and rapid lease-up in competitive Atlanta market

  • Developed and executed social media marketing strategy to increase brand awareness and generate qualified lead flow

Event Marketing & Community Building

  • Organized and executed in-person events including open houses, resident appreciation events, and community activations

  • Designed events to boost property visibility, drive tour scheduling, and accelerate occupancy rates

  • Created welcoming community atmosphere supporting resident retention and positive word-of-mouth referrals

Local Partnership Development

  • Built strategic relationships with local businesses to enhance community integration and resident lifestyle appeal

  • Developed cross-promotional partnerships with nearby restaurants, fitness studios, and service providers

  • Positioned property as integral part of neighborhood fabric, not just apartment complex

Customer Relationship Excellence

  • Maintained high-quality customer relationships throughout entire rental lifecycle from first inquiry through lease renewal

  • Provided responsive service addressing resident concerns and maintenance requests promptly

  • Contributed to strong retention rates and positive online reviews through exceptional service delivery

Technical Skills: Social Media Marketing, Leasing Software, CRM Systems, Event Planning, Customer Service

QUINTUS CORPORATION

Leasing Professional | Marketing Specialist

2014 – 2016 | Atlanta Metropolitan Area

Led 5-person technical team maintaining mission-critical combat radar systems across 3 deployments aboard USS Enterprise aircraft carrier. Managed $8M equipment inventory while coordinating complex maintenance operations supporting air defense mission for 5,000+ personnel carrier.

Leadership & Team Management

  • Supervised team of 5 radar technicians maintaining 24/7 operational readiness of carrier's air search and fire control radar systems

  • Managed work assignments, training schedules, and performance standards ensuring mission-critical systems remained operational during deployment

  • Maintained technical proficiency while developing leadership capabilities in high-pressure military environment

  • Advanced through progressive leadership roles demonstrating consistent excellence and reliability

Equipment & Inventory Management

  • Served as Repair Parts Petty Officer managing $8M+ equipment inventory for combat systems department

  • Coordinated parts procurement, logistics, and inventory control across 3 deployments ensuring critical components available when needed

  • Maintained meticulous records and accountability for classified and sensitive equipment

  • Optimized inventory levels balancing operational readiness with storage constraints aboard ship

Technical Operations & Maintenance

  • Performed preventive and corrective maintenance on sophisticated radar systems, troubleshooting complex electronic failures under time constraints

  • Operated and monitored radar systems during tactical operations, providing technical support to bridge officers and combat information center

  • Collaborated with senior officers providing technical expertise informing mission-critical tactical decisions

  • Main contributor to 6th Fleet battle orders (2011), translating technical capabilities into operational planning

Multiple Specialized Roles

  • Radar Technician & Supervisor: Primary specialization in air search and fire control radar systems

  • Point Defense Weapons Coordinator: Managed coordination of short-range defensive weapons systems - head consultant to tactical officer

  • Firefighter: Trained emergency responder for shipboard fire and damage control - 2nd hoseman

  • Ordnance Crane Operator: Operated heavy equipment for ammunition handling operations

  • Classified Materials Point: Managed classified documentation and security protocols

  • Shipwide Training Assistant: Supported wartime training programs for 5,000+ crew members

Deployments & Service

  • Completed 3 operational deployments supporting combat operations and maritime security missions

  • Served during final deployment cycle of USS Enterprise (CVN-65) before decommissioning

  • Maintained peak performance and readiness standards throughout high-tempo operational periods

Recognition & Awards

  • Navy Achievement Medal (NAM): Awarded for sustained superior performance and excellence across 3 deployments

  • Honorable Discharge: 2012

Technical Expertise: Radar Systems, Advanced Electronics, Equipment Maintenance, Inventory Management, Technical Troubleshooting

Security Clearance: Secret (Inactive)

U.S. NAVY | USS ENTERPRISE (CVN-65)

Radar Center Supervisor & Technician | Advanced Electronics & Computers

2006 – 2012