Skills
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Strategic Leadership
Full-Funnel Marketing Strategy
Multi-Brand Leadership
Team Building & Development
Stakeholder Communication & Alignment
Strategic Planning & Roadmapping
Budget Management & Allocation
Marketing Operations & Process Design
Vendor & Agency Management
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Content & Brand
Content Strategy & Planning
Brand Development & Positioning
Copywriting & Messaging
Creative Direction
User-Generated Content (UGC) Strategy
Photography & Visual Content
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Analytics & Performance
Marketing Analytics & Attribution
Data-Driven Decision Making
A/B Testing & Experimentation
Customer Journey Mapping
ROI Analysis & Reporting
Competitive Analysis
Technology & Tools
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Marketing
CRM & Automation: Klaviyo, Zapier
Analytics: GA4, GTM, Clarity
Advertising Platforms: Meta Ads Manager, Google Ads, Ad Roll, TikTok Ads
Project Management: Asana, Monday.com,
Design & Creative: Canva, Adobe Creative Suite
Social Management: Hootsuite, Planoly
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Hospitality
PMS: Streamline STR, Guesty
Comms: Enso Connect
Task Management: Breezeway
OTAs: Airbnb
Revenue Management: Wheelhouse
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AI & Automation
Low Code API: Zapier
LLMs: ChatGPT Pro, Claude AI, Grock, Notebook LM
In platform configurations
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Website & Support
Shopify
Square
Squarespace
WordPress
Bluehost
Wix
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Sales Channels
Website Cart (Shopify)
Amazon
TikTok