A few Words

One of my favorite quotes is often misquoted:

"A jack of all trades is a master of none, but oftentimes better than a master of one."

In a world being reshaped by AI, versatility isn't just valuable—it's essential. Cross-disciplinary thinking enables pattern recognition and systems understanding that specialization can't match.

I've led technical teams in the Navy, built award-winning businesses, driven 298% e-commerce growth, and now manage marketing across multiple brands. I can troubleshoot tech stacks, write copy, train teams, shoot content, analyze data, and translate strategy into execution—often in the same day.

This isn't scattered—it's adaptable. The military taught me systems thinking. Entrepreneurship taught me resourcefulness. Corporate marketing taught me to scale what works. Each experience compounds.

Being a "Jill of all trades" means I walk into chaos, spot patterns others miss, connect dots across disciplines, and execute faster than specialized teams. In an era where AI handles tactical work and businesses need leaders who see the whole board, versatility isn't just an advantage—it's the entire game.

Skills

  • Strategic Leadership

    Marketing leadership across multiple brands (Current postion has a portfolio across 3 industries)

    People management + coaching (4 total direct reports across two companies)

    Cross-functional alignment (owners, ops, sales, vendors, creative)

    Roadmapping + prioritization (what moves first, what waits, what gets killed)

    Vendor coordination (briefs, timelines, feedback loops, accountability)

  • Analytics & Performance

    Funnel + journey audits (current state vs ideal customer path)

    Marketing analytics + decision making (finding the real bottleneck, not guessing)

    Testing mindset (run changes long enough to learn, then optimize)

    Paid strategy + optimization (especially Meta; supporting channels as needed)

    Ongoing monitoring (weekly insights → monthly direction shifts)

  • Content & Brand

    Brand consistency across channels (message, visuals, and offer clarity)

    Copy + messaging (clear value, fewer buzzwords, stronger CTAs)

    Creative direction (what creative is needed to support the funnel stage)

    Content planning that supports conversion (not content for content’s sake)

Technology & Tools

  • Daily Drivers

    Strategy, planning, and execution: Stakeholder meetings, vendor coordination
    Paid + performance: Meta Ads Manager, Google Ads, AdRoll
    Analytics + tracking: GA4, Google Tag Manager (GTM), Microsoft Clarity
    Lifecycle + automation: Klaviyo
    Web platforms: Shopify, Google Business Profile
    Creative production: Canva, Adobe Creative Suite
    AI support: ChatGPT Pro, Claude AI, NotebookLM (research, drafting, synthesis)
    Hospitality platforms: Streamline STR

  • Marketing

    CRM & Automation: Klaviyo, Zapier

    Analytics: GA4, GTM, Clarity

    Advertising Platforms: Meta Ads Manager, Google Ads, Ad Roll, TikTok Ads

    Project Management: Asana, Monday.com,

    Design & Creative: Canva, Adobe Creative Suite

    Social Management: Hootsuite, Planoly

  • AI & Automation

    Low Code API: Zapier

    LLMs: ChatGPT Pro, Claude AI, Grock, Notebook LM

    In platform configurations

  • Website & Support

    Shopify

    Square

    Squarespace

    WordPress

    Bluehost

    Wix

  • Sales Channels

    Website Cart (Shopify)

    Amazon

    TikTok